<!DOCTYPE html>
<html lang="zh-CN">
  <head> 
	<meta charset="utf-8">
	<meta http-equiv="X-UA-Compatible" content="IE=edge">
	<meta name="viewport" content="width=device-width, initial-scale=1">
	<meta name="apple-mobile-web-app-capable" content="yes">
	<meta name="apple-mobile-web-app-status-bar-style" content="black-translucent" />
	<title>华商情新闻中心</title>
	<link href="/Sandeep/css/style.css" rel="stylesheet">
	<link rel="stylesheet" href="/Sandeep/css/bootstrap.min.css">  	
	<script src="/Sandeep/js/jquery.min.js"></script>
	<script src="/Sandeep/js/bootstrap.min.js"></script>
	<script src="/Sandeep/js/jquery.SuperSlide.2.1.1.js"></script>
		
	<!-- HTML5 shim and Respond.js for IE8 support of HTML5 elements and media queries -->
	<!-- WARNING: Respond.js doesn't work if you view the page via file:// -->
	<!--[if lt IE 9]>
	  <script src="https://cdn.bootcss.com/html5shiv/3.7.3/html5shiv.min.js"></script>
	  <script src="https://cdn.bootcss.com/respond.js/1.4.2/respond.min.js"></script>
	<![endif]-->
    
	
	<style type="text/css">
.indexabout a{
    background: #009d8e;
}
.productpart{
    background: #009d8e;
}

.productpart .nav-tabs>li.active>a, .productpart .nav-tabs>li.active>a:focus, .productpart .nav-tabs>li.active>a:hover{
    color: #009d8e !important;
}

.productpart #myTab li a:hover{
    color: #009d8e;
}
.slideBox1 .newsmore{
    color: #009d8e;
}

.yb_bar .yb_top {
    background-color: #009d8e;
}
.yb_bar .yb_phone {
    background-color: #009d8e;
}
.yb_bar .yb_QQ {
    background-color: #009d8e;
}
.yb_bar .yb_ercode {

    background-color: #009d8e;
}

.slideBox1 .prev,
    .slideBox1 .next {
       background-color: #009d8e; 
    }

    .slideBox .hd ul .on {
    background-color: #009d8e;
}
#sideMenu {
  color: #009d8e; 
}
.mxphonenav {
  background: #009d8e;
}
.tzggtit{
   background:#009d8e; 
}

.toptab a:hover{
color: #009d8e;
}

.youshilistpart:hover .yslistpartimg{
    background: #009d8e !important;
}
.tzggtit span{
    color: #009d8e;
}
.ymtitle .current_page_item a,.ymtitle .current-cat a, .sidbarcontact a:hover{
    color: #009d8e !important;
    border:none;
    font-weight: bold;
}
.proxiangqing{
    color: #009d8e;
}
.showpage a:hover { background:#009d8e; color:#fff;border-color: #009d8e}
#showsum span.sel { border:1px solid #009d8e;}
.sb-search-input{
    color: #009d8e !important;
}

#showsum1 span.sel { border:1px solid #009d8e;}
.sb-search-input{
    color: #009d8e !important;
}
.xgpro{
    color: #009d8e !important;
}
.downloadlistpart a:hover{
    color: #009d8e !important;
}
.conbottom a{
    color: #009d8e;
}
.ymtitle li a:hover{
    color: #009d8e;
    font-weight: bold;
}
.bread a{
    color: #009d8e;
}
.page_navi a:hover,.page_navi .current{
    color: #fff;
    background: #009d8e;
    border:1px solid #009d8e;
}
.lefttime .year{
    color: #009d8e;
}
.newstag a{
    color: #009d8e;
}
#vfb-4{
    color: #fff;
    background: #009d8e;
    border:1px solid #009d8e;
}
</style> 
<link rel='stylesheet' id='font-awesome-four-css'  href='/Sandeep/css/font-awesome.min.css' type='text/css' media='all' />
<!-- <meta name="vfb" version="2.9.3" /> -->
		<style type="text/css">.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}</style>
		</head>
  <body>
    <div class="themenav">
      <div class="container">
        <div class="logo"> <a href="/Sandeep/index.html"> <img src="/Sandeep/upload/images/2017/9/28155621109.png" type="Logo" /> </a> </div>
        <div class="thememenu">
          <div class="menu-%e5%af%bc%e8%88%aa%e8%8f%9c%e5%8d%95-container">
            <ul id="menu-%e5%af%bc%e8%88%aa%e8%8f%9c%e5%8d%95" class="mxnav">
              <li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item current_page_item menu-item-home"><a href="/Sandeep/index.html">首页</a></li>
              
                <li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="/Sandeep/channels/4.html">关于我们</a></li>
              
                <li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="/Sandeep/channels/6.html">产品展示</a></li>
              
                <li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="/Sandeep/channels/10.html">新闻动态</a></li>
              
                <li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="/Sandeep/channels/13.html">通知公告</a></li>
              
                <li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="/Sandeep/channels/15.html">经典案例</a></li>
              
                <li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="/Sandeep/channels/17.html">招贤纳士</a></li>
              
                <li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="/Sandeep/channels/19.html">联系我们</a></li>
              
            </ul>
          </div>
        </div>
        <div class="search">
          <div id="sb-search" class="sb-search">
            <form id="searchform"  method="get"  action="/Sandeep/utils/search.html">
              <input class="sb-search-input" placeholder="输入关键词查找..." type="text" name="word">
              <input id="searchsubmit"  class="sb-search-submit" type="submit">
              <span class="glyphicon glyphicon-search"></span>
            </form>
          </div>
          <script src="/Sandeep/js/classie.js"></script> 
          <script src="/Sandeep/js/uisearch.js"></script> 
          <script>
            new UISearch( document.getElementById( 'sb-search' ) );
          </script> 
        </div>
        <div id="sideMenu"> <span class="fa fa-navicon" id="sideMenuClosed"></span> </div>
        <div class="clearfix"></div>
      </div>
      <div id="sideMenuContainer">
        <div class="menu-%e5%af%bc%e8%88%aa%e8%8f%9c%e5%8d%95-container">
          <ul id="menu-%e5%af%bc%e8%88%aa%e8%8f%9c%e5%8d%95-1" class="mxphonenav">
            <li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item current_page_item menu-item-home"><a href="/Sandeep/index.html">首页</a></li>
            
              <li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="/Sandeep/channels/4.html">关于我们</a></li>
            
              <li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="/Sandeep/channels/6.html">产品展示</a></li>
            
              <li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="/Sandeep/channels/10.html">新闻动态</a></li>
            
              <li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="/Sandeep/channels/13.html">通知公告</a></li>
            
              <li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="/Sandeep/channels/15.html">经典案例</a></li>
            
              <li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="/Sandeep/channels/17.html">招贤纳士</a></li>
            
              <li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="/Sandeep/channels/19.html">联系我们</a></li>
            
          </ul>
        </div>
      </div>
      <script src='/Sandeep/js/velocity.min.js'></script> 
      <script src='/Sandeep/js/sideToggleExtended.js'></script> 
      <script type="text/javascript">
        $(document).ready(function(){
        $('#sideMenu').sideToggle({
        moving: '#sideMenuContainer',
        direction: 'right'
        });
        
        });
      </script> 
    </div>
    <div class="clearfix"></div>
    <div class="maincon">
      <div class="nybanner">
	    <img src="/Sandeep/upload/images/2017/9/t_2815958544.png">
	</div>
      <div class="container neicon">
        <div class="row">
          <div class="col-md-3">
  <div class="sidbar">
    <div class="sidbarnav">
      <div class="tzggtit"> <span> 新闻动态 </span> </div>
      <ul class="ymtitle">
      
      <li class="cat-item current-cat"><a href="/Sandeep/channels/10.html">最新资讯</a> </li>
      
      <li class="cat-item"><a href="/Sandeep/channels/11.html">国内新闻</a> </li>
      
      <li class="cat-item"><a href="/Sandeep/channels/12.html">国外新闻</a> </li>
      
      </ul>
    </div>
    <div class="sidbarcontact">
      <div class="tzggtit"> <span> 联系我们 </span> </div>
      <p> 公司地址：北京市海淀区四季青路七号院一号楼</br>
        联系电话：010-1234567</br>
        邮箱：admin@siteserver.cn</br>
      </div>
  </div>
</div>

          <div class="col-md-9">
            <div class="listcon">
              <div class="bread">
						<div itemscope class="breadcrumbs"> 
                        <a href="/Sandeep/index.html">首页</a> > <a href="/Sandeep/channels/10.html">新闻动态</a> > <a href="/Sandeep/channels/10.html">最新资讯</a>
                        </div>					
                        </div>
              <div class="pagecon">
                <h1 class="pagetit text-center">
                  如何巧妙地设计MVP？传说中的最小可行性产品怎么做？
                </h1>
                <div class="pagecontent">
                  <p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">最近在<a href="http://36kr.com/goods/10916?ktm_source=kaike_pclandingpage_intro_pc" target="_blank" style="box-sizing: border-box; background-color: transparent; text-decoration-line: none; color: rgb(61, 70, 77); transition: all 0.2s ease; cursor: pointer; border-style: solid; border-width: 0px 0px 1px; border-color: rgb(153, 153, 153); padding: 0px 0px 1px;"><span style="box-sizing: border-box; font-weight: 600;">开氪专栏《精益商业13讲》</span></a>中给大家讲了用户访谈的一些技巧和注意事项。今天我想重点围绕用户验证，和大家仔细聊一聊MVP。当然这个MVP不是体育解说里常说的那个篮球场上的最有价值球员，那个叫Most Valuable Player。我讲的是Minimum Viable Product，中文就是最小可行性产品。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><a href="http://36kr.com/goods/10916?ktm_source=kaike_pclandingpage_intro_pc" target="_blank" style="box-sizing: border-box; background-color: transparent; text-decoration-line: none; color: rgb(61, 70, 77); transition: all 0.2s ease; cursor: pointer; border-style: solid; border-width: 0px 0px 1px; border-color: rgb(153, 153, 153); padding: 0px 0px 1px;"><span class="load-html-img loaded" style="box-sizing: border-box; background-color: transparent; display: block;"><img alt="如何巧妙地设计MVP？传说中的最小可行性产品怎么做？" src="https://pic.36krcnd.com/avatar/201709/27032244/b5cmlm5hjsu7p8m0.jpg!1200" style="box-sizing: border-box; vertical-align: middle; border: 0px; opacity: 1; transition: opacity 0.3s ease-in; display: block; max-width: 100%; margin: 30px auto; border-radius: 5px; width: 720px; height: auto;"/></span></a></p><h3 style="box-sizing: border-box; margin: 40px 0px 14px; font-size: 15px; padding-left: 14px; line-height: 23px; position: relative; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">MVP都包括哪些关键步骤呢？总共有四步！</h3><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">第一步，首先要找出你最需要验证的一个问题，这里面的重点是：只验证一个问题，而不是两个或多个。你需要用常识来判断其他的问题，例如之前提过有流量就能变现，这个不需要验证。你只需要验证你最吃不准的“一个问题”！<br/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">第二，针对这个问题设计一个最简单、最有效的MVP，推给核心用户去体验。记住任何MVP都是有成本的，所以和验证这一问题无关的功能，一定不要出现在MVP中，要把做MVP的成本降到最低。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">大家还记得我之前提到过那个荒诞的例子吧，你想验证用户到底需不需要一款能吹头发的手机，所以你做的MVP只跟吹头发有关，你就别去想怎么把手机做更轻更薄的事儿，一切无关的功能都不要。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">那么这是第二步。第三步呢，就是要做数据收集、亲自体验，然后再次访谈。埃里克·莱斯的《精益创业》只讲了数据收集，并没有讲后两点。但我认为后两点，也就是亲自体验和再次访谈更为重要。我这里想特别说明，数据并不能代替你的亲自体验，并不是数据好就是真的好。为什么这么说呢？因为数据很容易被“修饰”。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">特别对于公司的内部创新，作为老板，你如果不亲自使用产品，只让下面的员工报数据，那你会发现每一组数据都会特别好。所以亲自体验极其重要。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">第四步，也就是用户验证的最后一步就是验证假设。通过前面的MVP、数据收集、评估，以及你自己的切身体验，你要对之前验证的问题下一个结论，也就是这事到底有没有得到验证。如果验证成功，那么恭喜你，你可以大刀阔斧的开干了！如果验证不成功，也恭喜你！你用了两天的时间避免了两个月甚至两年的错误。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><h3 style="box-sizing: border-box; margin: 40px 0px 14px; font-size: 15px; padding-left: 14px; line-height: 23px; position: relative; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">以上讲的是MVP的具体步骤，那么我在这里和大家分享一些巧妙的MVP实例。</h3><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;在美国有一个公司叫Groupon，不知大家有没有听说过？其实是团购网站的鼻祖，相当于美国的美团。Groupon在2008年就成立了，那时候还没有团购网站的概念，大家想想，如果你是第一个做团购网站的，你最想验证什么？</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">其实对Groupon来说，是要验证两端的需求。</p><ul class=" list-paddingleft-2" style="list-style-type: none;"><li><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px;">第一个呢是用户端，用户会不会在网上买一个打折券。其实这个相对容易判断，从常识上，你平常需要花20美金，你通过我这儿下载一个优惠券儿，能给你省10美金，直觉上用户是愿意买的。</p></li></ul><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><ul class=" list-paddingleft-2" style="list-style-type: none;"><li><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px;">所以更需要验证的是另外一端，也就是商家那边。通过团购券，给商家带来了流量，但因为团购的毛利很低，所以商家没什么赚头。未来这些人会不会重复到店消费，这个才是关键。因为团购相当于招揽生意的一种手段，如果用户来了一次，再也不来第二次了，那么这事儿对商家来讲就没那么大意义了。</p></li></ul><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">那么如何做这个需求验证呢？传统的方法呢，是几件事：</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">1、我要先做一个网站&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">2、这个网站得有很多商品的分类，所以背后必须有一个内容管理系统&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">3、我还要支持网上能够直接购买电子优惠券，所以要搞定网上支付系统。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">4、你还要跟线下的商家做好IT对接，消费者在你这儿买的优惠券，是否真的拿着券到商家去消费了，你得有个对账系统，这样方便跟商家结算。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">正常的团购流程呢，你想走通要做这么4件事。但如果是做MVP，你要思考你到底想验证什么？你是想验证你能不能做网站么？肯定不是。你是想验证网上的支付系统么？当然也不是，亚马逊已经替你验证了，这就是常识的价值！你到底想验证什么？刚才已经说了，你其实最想验证的是商家愿不愿意接受这个事儿，也就是通过团购到底能不能帮他们招揽生意。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">所以和验证这点没关系的功能一概不要做。那么精益的方法到底应该怎么做？</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">首先做网站这件事，Groupon在起步的阶段压根儿就没做，人直接放在博客里面，受众呢就是博客的粉丝。而且他们也不做分类、不做内容管理系统。那大家说这怎么搞？很简单，他每天只团购一个产品。人也不做网上支付，用户手动通过PayPal付款。支付后，Groupon再手动把优惠券生成PDF格式，直接发电子邮件给客户。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">最后一点更绝，不做对账系统。人根本不在乎打印出来的PDF优惠券，到底有没有真实的到店消费，而是默认在我这买了打折券的人都会去。其实你即使没去也无所谓，无非就是给店家多结算了点钱。但我不用做对账系统了，这是不是极大的简化了流程，能更快的验证团购这件事儿可不可行。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">这样简化下来，大家发现<span style="box-sizing: border-box; font-weight: 600;">原本2个月的工程量，我两天就干完了。而且验证了我最想验证的事</span>。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><h3 style="box-sizing: border-box; margin: 40px 0px 14px; font-size: 15px; padding-left: 14px; line-height: 23px; position: relative; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">那么再举个例子。</h3><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">假设之前从来没有人在网上卖过鞋，你是第一个，你发现了这个商机，想在网上开一个鞋店，那么通常的做法是先要搞定几家品牌商，签订代理协议，再从他们那订货，同时还要搞定物流和支付。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">所以开一个网店通常需要做这些事，但从我们设计MVP的角度来讲，最需要验证的问题是什么呢？是你能不能搞定物流和支付么？当然不是，这也是常识的价值！因为当当已经在网上卖书卖了好几年了，包括亚马逊也是。我们真正想验证的是会不会有人真的在网上买鞋。因为鞋是非标品，和书不一样，书是标品，而鞋尺码差一点都不行。所以这个验证极其重要。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">那么精益的方法应该怎么做呢？我告你一个非常简单的方法：你拿着手机到周围的实体鞋店拍一些照片，然后放到网上，如果用户感兴趣了，从你这儿下单了，你再到鞋店把这双鞋买下来，给人邮过去，然后看对方的反馈，看有没有更多的人买。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">所以你也不用搞支付系统，用户付款直接通过支付宝转账就完了。你也不需要先跟快递谈合作，有订单了临时叫一个顺丰上门。大家看到没有，你又只花了两天时间验证了一个你本来需要两个月才能验证的事。而且没有成本，你不需要任何存货，因为用户下单了你才买，大家看这个MVP多么的巧妙！</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">同样这个方法适用于微商。当然现在微商已经不火了，现在谁敢在朋友圈再卖东西，基本上就是直接拉黑。当然我们就事论事，作为一个微商，传统的方法是先获得代理资格，然后囤一些货，学习一下网络的营销技巧，再开始卖。但微商这个事，你其实最想验证的是什么呢？是朋友之间到底适不适合做生意！有人说，朋友之间做生意不是很正常吗？其实不一定。首先说朋友之间一般卖的都是非标品，因为标品比如手机，你没必要从朋友那买，从京东上买更方便。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">那么朋友推荐的非标品，例如面膜也好，例如老家的水果也好，你会不会买？其实也不一定。常识告诉我们呢：如果朋友的立场是很中立的，通常我们认为他的推荐是有很大价值的。例如朋友说最近哪个电影特别好，你很可能去看，因为这件事他没有任何利益。但是如果朋友给你推荐的东西是以赚钱为目的，那么这个推荐到底有没有价值？这个就是要验证的核心。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">那么这个MVP验证起来其实也很巧妙，你先看朋友圈谁在做微商，然后把他的宣传图保存下来，广告词抄一下，再发到自己的朋友圈。看看有没有人咨询和下单就完了。如果有人下单的话，你直接从那个做微商的朋友处下个单，让他直接寄给你这个下单的朋友。最后如果量大，就考虑代理这个品牌，如果量不大呢，就算了。整个MVP只需要10分钟，成本为零，你就能够验证一下朋友之间到底能不能做生意。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><h3 style="box-sizing: border-box; margin: 40px 0px 14px; font-size: 15px; padding-left: 14px; line-height: 23px; position: relative; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">那么大家说说迅雷应该怎么做MVP？</h3><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">说到迅雷，一个下载软件主要分为3部分：</p><ul class=" list-paddingleft-2" style="list-style-type: none;"><li><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px;">一是BHO，也就是如何让浏览器拉起迅雷，这块其实挺复杂的，因为涉及到不同的浏览器，以及鼠标左右键的区别。</p></li><li><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px;">二呢，就是下载功能本身，对HTTP/FTP／BT等协议的支持。</p></li><li><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px;">三就是下载管理，例如是否限速，多任务优先下哪个，下载后是否自动关机等等。这三个最基本的功能做下来至少三个月。</p></li></ul><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">还是回到那个问题：我们做迅雷到底想验证什么？注意：迅雷要验证的东西跟上面的几个例子是不一样的。之前几个验证的是用户有没有这个需求，但迅雷不是要验证需求，因为下载这个需求对我们来讲是常识。我们要验证的就是迅雷最创新的P2SP算法，到底能不能比别人快10倍！</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">所以我们只做下载这一个功能，BHO和下载管理根本不做。而且下载也只能下载一个任务，而且只支持HTTP。这时候大伙儿可能会问了：如果没有浏览器的支持，怎么新建下载任务呢？太简单了，我们提供一个对话框，你把下载的URL从浏览器里拷出来，再贴在对话框里不就完了么。大家注意：MVP面向的都是最核心的用户，你如果真能快10倍，大家并不在乎手动复制和拷贝一下。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">可以看到，通过一个非常简化版的MVP，我们只用了三个星期就验证了三个月才能验证的东西。那么事实真的是这样么？当然不是，我们在创办迅雷的时候，和大家一样也都是创业上的菜鸟，各种方法也都试了个遍。当然让我重来一遍的话，我一定会用最精益的方法来做。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">&nbsp;</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 26px; color: rgb(61, 70, 77); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, &quot;\\5FAE软雅黑&quot;, STHeitiSC-Light, simsun, &quot;\\5B8B体&quot;, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">讲完这些MVP案例，相信大家在今后做MVP时都会有一些感觉了。</p><p>转载36氪：http://36kr.com/p/5095312.html</p>
                </div>
                <div class="conbottom">
                  <div class="row">
                    <div class="col-sm-8 prenext">
                      
                      <p>上一篇：<a href="/Sandeep/contents/10/25.html">与 Google Photos 达成照片转载协议，WordPress 又一次丰富了插件功能</a> </p>
                      <p>下一篇：<a href="/Sandeep/contents/10/23.html">英特尔取代英伟达，成特斯拉车载多媒体系统新合作方</a></p>
                    </div>
                    
                  </div>
                </div>
              </div>
            </div>
          </div>
        </div>
      </div>
    </div>  
    <div class="footer">
  <div class="container">
    <div class="footer_top">
      <div class="footernav">
        <div class="menu-%e5%ba%95%e9%83%a8%e8%8f%9c%e5%8d%95-container">
          <ul id="menu-%e5%ba%95%e9%83%a8%e8%8f%9c%e5%8d%95" class="footnav">
          
            <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="/Sandeep/channels/4.html">关于我们</a>
              <ul class="sub-menu">
              
                <li class="menu-item menu-item-type-custom menu-item-object-custom"><a href="/Sandeep/channels/4.html">公司简介</a></li>
              
              </ul>
            </li>
          
            <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="/Sandeep/channels/6.html">产品展示</a>
              <ul class="sub-menu">
              
                <li class="menu-item menu-item-type-custom menu-item-object-custom"><a href="/Sandeep/channels/6.html">产品展示一</a></li>
              
                <li class="menu-item menu-item-type-custom menu-item-object-custom"><a href="/Sandeep/channels/7.html">产品展示二</a></li>
              
                <li class="menu-item menu-item-type-custom menu-item-object-custom"><a href="/Sandeep/channels/8.html">产品展示三</a></li>
              
              </ul>
            </li>
          
            <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="/Sandeep/channels/10.html">新闻动态</a>
              <ul class="sub-menu">
              
                <li class="menu-item menu-item-type-custom menu-item-object-custom"><a href="/Sandeep/channels/10.html">最新资讯</a></li>
              
                <li class="menu-item menu-item-type-custom menu-item-object-custom"><a href="/Sandeep/channels/11.html">国内新闻</a></li>
              
                <li class="menu-item menu-item-type-custom menu-item-object-custom"><a href="/Sandeep/channels/12.html">国外新闻</a></li>
              
              </ul>
            </li>
          
          </ul>
        </div>
      </div>
      <div class="footer_contact">
        <div class="contacttit">我们的联系方式</div>
        <div class="footer_contact_con"> 公司地址：北京市海淀区四季青路七号院一号楼</br>
          联系电话：010-1235678</br>
          电子邮箱：admin@siteserver.cn</div>
      </div>
      <div class="clearfix"></div>
    </div>
    <div class="footer-bottom" style="text-align:center;">
      <div class="copyright"> Copyright © 2017</br>
    </div>
  </div>
</div>
    <div class="yb_conct ">
      <div class="yb_bar">
        <ul>
          <li class="yb_top">返回顶部</li>
          <li class="yb_phone">010-1234568</li>
          <li class="yb_QQ"> <a target="_blank" href="tencent://message/?uin=186949124&Site=&Menu=yes" title="即刻发送您的需求">在线咨询</a> </li>
          <li class="yb_ercode" style="height:53px;">微信二维码 <br>
          <img src="/Sandeep/upload/images/2017/9/t_27173946825.jpg" type="weichat" class="hd_qr" width="125" alt="微信公众号" />
          </li>
        </ul>
      </div>
    </div>
    <script>
      $(function() {
      // 悬浮窗口
      $(".yb_conct").hover(function() {
      $(".yb_conct").css("right", "5px");
      $(".yb_bar .yb_ercode").css('height', '200px');
      }, function() {
      $(".yb_conct").css("right", "-127px");
      $(".yb_bar .yb_ercode").css('height', '53px');
      });
      // 返回顶部
      $(".yb_top").click(function() {
      $("html,body").animate({
      'scrollTop': '0px'
      }, 300)
      });
      });
    </script>
  </body>
</html>
